El Pollo Loco Plays a Game of Chicken

https://fesmag.com/departments/chain-news-profiles/13027-el-pollo-loco-plays-a-game-of-chicken

The redesigned kitchens in this chain, which boasts 400-plus units, highlight its signature fresh grilled chicken. Now, El Pollo Loco aims to become a national player.

There’s no question that restaurant customers’ tastes have evolved over the past several years. Premade, heat-lamped food is out, while fresh and authentic are in. Some well-established chains clearly struggle with this shift, while others benefit from it.



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