El Pollo Loco Plays a Game of Chicken


The redesigned kitchens in this chain, which boasts 400-plus units, highlight its signature fresh grilled chicken. Now, El Pollo Loco aims to become a national player.

There’s no question that restaurant customers’ tastes have evolved over the past several years. Premade, heat-lamped food is out, while fresh and authentic are in. Some well-established chains clearly struggle with this shift, while others benefit from it.

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